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Posted on: 21 April, 2021

Augmented Reality Definition – Top 5 Myths & Facts!

Augmented Reality

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For a lot of people, the words ‘augmented reality’ don’t mean much. It’s a complex topic and for some it’s the stuff of science fiction. Yet, the term is being used all over the world by all sorts of people and industries who are excited about it. There are some things people think they know about AR and what it could possibly do. Those people, however, don’t realise that AR is alive and likely already impacting their lives.

AR has made some huge changes in this year alone. Google, PTC and Hyundai are leading the race toward the newest and best tech. Yet, despite this growth, there’s a lot of misunderstanding about AR. It’s important to debunk these misconceptions now to facilitate the development of AR by showing what it can do.

Myth # 1 – AR changes how people see the world 

This one falls into people’s misunderstanding of the definition of augmented reality. It’s virtual reality that actively changes how a person sees the world around them. AR, however, enhances your experience of the real world in front of you. How does virtual reality work with phones?

Think about Pokemon Go. The game gives the user the impression that there are really Pokemon running around in the physical world. Conversely, Oculus Rift creates an entirely new world for you. Once you know this, you can understand that AR is far less risky compared to VR because the user can’t really confuse their world with an alternate reality. It merely improves what they’re seeing there and then.

Myth #2 – AR is expensive to use

More companies every day are beginning to user AR in many areas of their business; advertising in particular. Customers are very attracted to the novelty. Utilising augmented reality enhances their experience with the product and so it has a really high return on investment when used as part of a marketing campaign. It’s a cyclical pattern, though. These companies also want their users/customers to have a great experience, so they need to reinvest that profit into enhancing their AR offerings. This can be a significant amount of the budget available, but it’s got a proven success rate.

Outside of marketing and advertising, AR is slowly becoming cheaper to adopt in terms of product development. Software is emerging that makes it possible to use AR without having to hire a dedicated expert. 

3D modelling tools are making it easier to create animations and creations. With this barrier to technology greatly reduced, it’s been noted that the use of AR is becoming more common.

Myth #3 – AR us only used for selling to people

OK, so we did say AR is being used more in marketing and advertising. But, AR is being used in all kinds of industries for all sorts of purposes. From education to therapy, AR is improving how we learn and even think.

One area seeing a rise in adoption is employee training. A great example is Lockheed Martin, the defence company. Its collaboration with NGRAIN has produced a pair of glasses that allows an engineer to see the parts of an aircraft. The projected images on top of the physical parts are helping users learn how to maintain fighter-jets. Any damage they see is logged on their smartphone. 

AR is being used to teach complex material like this is many settings. Visual learners are benefiting from this. Imagine being able to see the earth spinning on its axis or complicated geographical concepts laid out in front of you? How much easier is this to grasp? 

AR and VR are making a huge impact on reducing risk for those learning dangerous trades. Medical students can examine organs without hurting themselves or their patients and firefighters can avoid near-death experiences. AR is not just a gimmick to sell clothes.

Myth #4 – It’s not accessible to everyday people

AR is already being accessed by everyday people like you and me.  Perhaps you just didn’t know it. AR is bringing in millions from investors. One particular area being revolutionised is education. Our children will have a much more engaging and interactive learning experience than we ever did with a basic blackboard.

AR is already being used in industrial workplaces as well as healthcare and engineering. Who knows, it might not be long before you’re taking your virtual headset & glasses to work with you!

Myth #5 – It reduces human interaction

This one comes up a lot with any technological advancement. People express a concern that increasing the use of technology means decreasing human interaction. They fear they’ll need their colleagues less and connections will become strained as people immerse themselves into their own individual alternate reality.

In truth, the opposite effect will be seen. Mixed reality allows colleagues all over the world to collaborate and communicate! Regardless of where a person is based, they can put a headset on and immerse themselves. Physical restrictions are going to be removed and the virtual world will open up connections. How Virtual Reality Time Travel Can Help You In The Present.

The hope is that AR will bring people closer together. Again, if we look at the impact Pokemon Go had on people and we use this as a standard; there are some exciting times ahead. Snow Leopard Slot Review

Augmented Reality Definition: Final thoughts

AR is here and it’s already making improvements to our lives, even when we don’t see it. Soon it’ll be standard in a lot of workplaces, speeding up training and production. It’s helping us to create and maintain products and is keeping people safe and well. Rather than limiting our interactions with one another, it’s giving us more opportunities to be together.

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