BGC Will Have a New Campaign Titled “Take Time to Think” to Promote Safer Gambling - Casinovator
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Posted on: 18 October, 2021

BGC Will Have a New Campaign Titled “Take Time to Think” to Promote Safer Gambling

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The Betting and Gaming Council will launch a new gambling campaign that has the goal to encourage customers to use a wide range of safe gambling tools. This interesting campaign will replace the “When the Fun Stops, Stop” campaign, and it is made through research with stakeholders, academics, and operators to encourage responsible gambling and betting.

Even though the previous campaign successfully accessed problem gambling, the new campaign will focus on encouraging gambling players to pause or consider safer gambling tools. Some of them are self-exclusion, time-outs, and deposit limits, to help them stay in control, moderate their play, and continue to play online casino games or any other in a safe and secure environment. 

The BGC has worked with many online gambling platforms on this campaign worth millions of pounds, funded by BGC members like Microgaming, Playtech, Gamesys, and many others.

It will also have a series of TV advertisements that will show gambling players to pause mid-way before considering if it is better to use safer gambling tools.  

Also, the message of “Take Time to Think” will be adopted by retail businesses and online gambling operators.

These gambling operators, part of BGC like Microgaming or Playtech, have announced that a minimum of 20% of their TV and radio advertising are already filled with messages for safe gambling and that around two million players, around one in five, use deposit limits by now. 

Statements were made by many chief executive officers and directors of BGC, and also the Chief Executive of the BGC, Michael Dugher, has stated he is absolutely delighted that the BGC members decided to be a part of this fantastic safe gambling campaign. Dugher also wanted to point out that millions of people are and should enjoy gambling as long as it is perfectly safe and secure, and it is nice that the gambling operators help promote higher standards. 

The Chief Executive of the BGC also added that this campaign would enable players to stay in control and use safe gambling tools. It will also help promote gambling at safe online casino sites and other betting platforms, rather than using unsafe and unregulated black market online options.

Source: ‘’BGC Launches New ‘Take Time To Think’ Campaign In Fresh Drive to Promote Safer Gambling’’, ‘’’’, October 15, accessed October 15, 2021.
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